Thursday, 30 June 2016

Theo Ford





It is always interesting going to exhibitions with someone new, as they will see and open your eyes to things you wouldn't normally notice. Theo Ford's works are so crisply graphic and sterile on first sighting, that they didn't appeal to me. However on closer inspection, this young communication design graduate has a warmth and humor in his work that made it and him completely compelling, though I wonder if a future career in comedy is more suitable.
This is his project 'The Yoga Enthusiasts Guide to Procrastination'.

"The YEGP is a series of exercises designed in order to achieve yogic procrastination, loosen the creative muscles and improve ones cosmic awareness. It includes four separate exercises, loosening up a floor exercise, a chair exercise and a desk exercise." Theo Ford
Below is his wonderful IKEA office idea.